Tell us what you want

Honda customers are already telling you what they want. Can every dealer act?

Choose the outcome you want to move — more leads, more test drives, more sales or more loyal owners — and see the connected capabilities that turn intent into action.

See the journey through their eyes

Your customers know what they want. Do you know what they need next?

Follow every signal from first awareness to ownership — and see where Honda can remove friction, earn trust and create the next moment of action.

Honda Thailand growth plan

Turn daily 2W ownership into a consented 4W growth engine.

North star Frequency → trust → conversion

Use MyHonda to create everyday value, ask for explicit permission at the moment of upgrade intent, and hand only the minimum required lead data to HATC dealers.

Growth architecture
Two loops, one consented upgrade bridge
2W daily touchpoints create trusted upgrade intent. A governed bridge turns only permissioned signals into 4W leads, then dealer operations close the loop.
Thai Honda Co., Ltd. · 2W
2W Owner Growth Loop
High-frequency owner touchpoints from acquisition to service and membership.
AcquireCommuter demand, events, LINE
SellInstant quote, finance camp, showroom
ServiceBookings, wallet, savings, Ride Score
LoyaltyPoints, referrals, owner clubs
Output: upgrade readiness signals from daily 2W life.
Cross-entity permission bridge
Owner permission + governed 2W-to-4W data handoff
1Upgrade signal appears in MyHonda, service bay or owner club.
2Owner chooses whether Thai Honda may share the listed contact and intent fields with Honda Automobile (Thailand).
3Only approved fields create a 4W follow-up request; permission can be withdrawn.

Designed for Thailand PDPA alignment · final lawful basis and controller roles to be confirmed with Honda Legal / DPO.

Proposed dealer activation model

Align dealer participation to valid intent, accepted leads, completed test drives, orders and a clean customer experience—not raw lead volume alone.

Honda Automobile (Thailand) Co., Ltd. · 4W
4W Sales & Ownership Loop
AI discovery, fast dealer follow-up, conversion, delivery and VOC learning.
DiscoverGEO, knowledge graph, AI answers
Follow upLead claim, 5-minute SLA, SC owner
ConvertTest drive, finance, allocation, order
RetainDelivery, service, VOC, next growth
Output: closed sales learning feeds the next growth cycle.
2W touchpoints create frequency Consent bridge creates trust 4W dealer loop creates conversion
2W app evolution

Move MyHonda from occasional utility to an everyday owner relationship.

The short-term plan strengthens useful owner services and gives riders more reasons to return. The next wave turns those habits into service trust, loyalty and an upgrade-readiness signal—without making the app feel like a 4W sales channel.

Foundation · 0–90 days

Strengthen owner utility

Make ownership records dependable and make service value easy to see.

  • Useful home screen and clear next actions
  • Document wallet and expiry reminders
  • Transparent service cost and progress
Habit & trust · 3–6 months

Create daily value

Give riders practical reasons to return between service visits.

  • Ride Score and monthly story
  • Parking, fuel and savings utilities
  • LINE-to-app service loop
Readiness · 6–12 months

Recognise upgrade intent

Introduce 4W discovery only when owner behaviour shows a credible need.

  • Lightweight Explore Honda Cars experience
  • Explain why data sharing is useful
  • Ask for explicit, revocable consent
MyHonda owner app quick wins

Six focused experiences, one owner relationship.

Six focused experiences create daily utility, strengthen service trust and introduce 4W exploration only when it is relevant.

Consent operating model

Make the handoff useful, minimal and reversible.

In this journey, Thai Honda Co., Ltd. sends the owner-approved request to Honda Automobile (Thailand) Co., Ltd. Honda Legal / DPO confirms the final controller roles and lawful basis before launch; the handoff uses explicit, revocable owner permission and only the minimum approved fields.

1Detect a relevant signal

MyHonda, a service interaction or an owner-club moment suggests—not decides—upgrade readiness.

2Explain the value

Show what HATC can provide, why information is needed and what will not be shared.

3Capture explicit consent

Record purpose, field list, source, destination, timestamp and expiry in an inspectable receipt.

4Create the minimum lead

Only the approved contact and intent fields cross the governed boundary into HATC.

5Follow up or revoke

The dealer works to an SLA; the owner can withdraw and the system retains an audit trail.

Execution roadmap

Prove value in sequence, then connect the loops.

The programme starts with owner value, introduces consent only after useful signals exist, and scales dealer activation after a controlled HATC pilot. Each phase has a decision gate rather than an assumed rollout.

Now · MyHonda quick wins

Earn frequency

Ship the owner utilities and service loops that create repeat use and trustworthy signals.

Measure: activation · weekly use · service conversion

Next · consented pilot

Prove the handoff

Pilot with selected HATC dealers, explicit consent and a clearly owned lead-response process.

Measure: consent completion · accepted leads · response SLA

Scale · closed-loop growth

Optimise conversion

Connect dealer outcomes and owner feedback so each completed journey improves the next signal.

Measure: test drives · orders · owner retention

Auto Studio shell · scripted, offline · every main tile maps to a real NTT DATA capability